The Trademark Group®

Trademarks are among your most valuable assets, whether your business is a multinational, a small to mid-sized company or a start-up. At Seltzer Caplan McMahon Vitek we provide the expertise and services you need to safeguard your brand, from search and registration to prosecution and litigation. The Trademark Group® works to protect word marks, logos, slogans, packaging, design or other identifiable trade dress elements.

Members of The Trademark Group® are skilled in the execution of searches, U.S. and foreign applications and office action responses, and we have substantial experience handling trademark clearance, registration and enforcement worldwide. Our strength in trademark protection extends around the world. We have access to a strong network of professionals in more than 120 countries, which enables us to provide expedient and expert trademark services worldwide.

We have the people and resources in place to efficiently handle all aspects of U.S. and international trademarks, so you receive timely and affordable service. We also provide practical advice along the way to help you make decisions that are right for your company. You benefit from the experience and knowledge you would expect from a larger law firm along with our friendly accessibility and personalized service.

The U.S. Trademark Process

Our services cover the full spectrum of trademark protection and enforcement, including searching, infringement analysis, registration, cease and desist letters, negotiation of settlement and coexistence agreements, infringement litigation, opposition/cancellation proceedings before the Trademark Trial and Appeal Board, licensing, domain name dispute resolutions and more. We also handle matters such as trade dress, trade secrets, unfair competition and false advertising.

Trademark registration is vital to the protection of your mark. It increases security against infringement and can provide leverage in business negotiations. Registration can also facilitate licensing, franchising and transfer of ownership. A registered trademark can provide potential investors the security they need to commit capital to a growing company.

In addition, registration can increase the dollar value of your business, because a registered mark becomes a quantifiable asset of the business. A registered trademark can serve as security for borrowing needed capital and may be mortgaged, pledged or otherwise hypothecated.

International Trademark Process

A trademark which is used or registered in the U.S. usually doesn't provide the owner with rights or protection in any other country. For those who are seeking protection and registration in a foreign country, we offer the advantage of our proprietary network of trademark professionals in 120 countries around the world. These foreign professionals handle the international registration of our clients' marks.

Generally, you must register a mark in each country where you seek protection. However, there are exceptions. European Community Trademark Registration (CTM) protects a mark across all countries that are members of the European Union (EU). Currently, there are 28 EU members.

Madrid Protocol International Registration offers protection through a single application, which protection extends to the member nations designated in the application. There are currently 93 signatory nations.

The following resources provide helpful information about trademark and domain name laws, rules and processes. Please let us know if you have any questions, and we will be happy to help.

View Attorneys

Select an attorney below to find out more about their expertise in The Trademark Group®

Practice Group Leader

John H. Alspaugh

P: 619.685.3055

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Hang Alexandra Do

P: 619.685.3120

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Related Publications

10 things you should know about trademarks

By John Alspaugh, Esq., The Trademark Group®, Seltzer Caplan McMahon Vitek 1. What is a trademark? A trademark is any word, phrase, symbol, or device that distinguishes one company’s…

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Frequently Asked Questions About Trademarks

By John Alspaugh TRADEMARK BASICS What is a trademark? A trademark is any word, phrase, symbol, or device that distinguishes one company’s goods or services from those of its competitors. A…

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